What We Do
WHAT: Coaster
WHO: Natural Resources Defense Council (NRDC)
WHY: The NRDC wanted a fun way to engage snow sports enthusiasts in the fight against global warming. This eye-catching coaster showed up under après-ski drinks in ski lodges across the country, letting people know how they can get involved to stop slushy slopes and keep winter cool.
WHAT ELSE: Campaign posters and postcards
WHAT: Faux ATM screen covers and ATM cards
WHO: Rainforest Action Network (RAN)
WHY: We love creating unique, memorable activist materials, so we really enjoyed helping RAN get the word out about Citigroup’s investments in environmentally destructive projects around the globe. The campaign got the attention of ATM users and ultimately of Citigroup, which agreed to take significant steps toward protecting endangered ecosystems and confronting global warming.
WHAT ELSE: Campaign logo, newspaper ads, media planning
WHAT: Condom dispenser sticker
WHO: Population Services International (PSI)
WHY: The teen pregnancy rate in one central California town was so high that PSI decided to do something about it. They asked us to come up with a few concepts for stickers that they could put on the hundreds of new condom machines they’d helped fund. By putting a targeted headline on these condom machine stickers, they cleverly disguised the message of safe sex and delivered it to an often-distracted young population.
WHAT ELSE: Condom key chains and T-shirts
WHAT: Poster
WHO: Coastal Rainforest Coalition (CRC)
WHY: Most consumers have never stepped foot in a freshly clear-cut forest, but they recognize wholesale destruction when they see it. Our job was to tell the folks who were unknowingly purchasing products made from Western Red Cedar that they also had something to do with the survival of these trees. This poster was hung wherever the activists were allowed to put it, and certainly got under the skin of the Do-It-Yourself stores that were knowingly selling these majestic tree products.
WHAT ELSE: Brochure
WHAT: Postcard series
WHO: The Robert Wood Johnson Foundation (RWJ)
WHY: RWJ is a leading foundation when it comes to finding innovative health care solutions, giving generously to 102 affiliated community health leaders to carry out their good works. This series of postcards was sent to Congress on a regular basis to remind them that if they’re looking for effective health care pilot programs to get behind, they probably already exist somewhere among the RWJ grantees.
WHAT ELSE: Campaign-related holiday card
WHAT: Event handout
WHO: Breast Cancer Fund (BCF)
WHY: The Campaign for Safe Cosmetics is run by a coalition of organizations urging U.S. cosmetic manufacturers to clean up their act. We designed a handout for the Million Mom March in Washington that was based on a woman’s compact and explained to all cosmetic users that their beauty products are not so beautiful on the inside. The handout urged woman to sign a pact online that would send a strong message to manufacturers that their loyal customers weren’t interested in wearing toxic chemicals anywhere on their bodies.
WHAT ELSE: Print ad campaign
WHAT: Event postcard
WHO: San Francisco Zen Center
WHY: Our local San Francisco Zen Center has an annual fund-raising benefit, so when they booked slow food movement pioneer Alice Waters to speak, we decided to feature a photo of her on the save-the-date card. The design was a continuation of other branding work we’ve done for the Zen Center and, as always, we tried to keep their design simple and elegant.
WHAT ELSE: Logo remodel, stationery, style guide, newsletters and brochures