What We Do
WHAT: Bus shelter billboard
WHO: U.S. Public Interest Research Group (USPIRG)
WHY: Our multimedia campaign grabbed the attention of the huge Atlanta-based polluter, Southern Company—and the local press. Using the campaign logo and tagline as the main image, we created a headline that highlighted the most vulnerable victims of power plant pollution: children with asthma. The campaign got the attention of Southern Company’s CEO and helped get him to the table with USPIRG, which is usually a good sign.
WHAT ELSE: Campaign strategy and name, tagline, print ads, radio ads, direct action website, Flash animation, refrigerator magnets and protest stickers for utility bills
WHAT: Event graphic
WHO: San Francisco Food Bank
WHY: The San Francisco Food Bank called on us to produce an eye-catching street graphic for their hunger awareness demonstration in front of City Hall. The goal: raise awareness that, even in this affluent city, people go hungry every day. We combined the call to action with an easy-to-remember Web site so everyone—politicians, reporters, and passers-by—could quickly get the message: take action to help end hunger.
WHAT: Giant vertical billboard
WHO: The Natural Resources Defense Council (NRDC)
WHY: When President Bill Clinton was busy designating unprotected areas of the U.S. as national monuments, he contemplated including a forest just outside Sequoia National Park on that short list. The NRDC came to us looking to put up one of the largest billboards in the country in Hollywood, California. Since a majority of the national parks visitors come from the Los Angeles area, the corner of Hollywood and Vine seemed like a natural location for this oversized media buy. The billboard operated as a not-so-subtle reminder that these old-growth trees deserved much more than a passing glance.
WHAT ELSE: Print ads
WHAT: Bus shelter billboard
WHO: San Francisco Department of the Environment (SFE)
WHY: SFE wanted to run a very public campaign celebrating the amount of recyclables that no longer go into the city’s landfill, and also to inspire the citizens of San Francisco to keep up their good recycling practices. This series of ads ran at local bus stops and successfully mixed an environmental message with a public health one. With a city goal of diverting 75 percent of all trash pickup into our local recycling programs, it’s sometimes best to pat the citizens on the back as well as motivate them forward.
WHAT ELSE: Tagline, print ads and brochures
WHAT: Billboard
WHO: Greenpeace
WHY: After we’d worked on a national campaign for Greenpeace, they brought us in to design a local billboard in Indiana, a huge agriculture state that has a lot to lose as the climate heats up. We helped target a congressman who was up for reelection and was dragging his feet on passing forward-thinking climate laws. Sometimes it takes a little public exposure to get politicians to listen to their constituents—and we enjoy being part of any conversation starter.