What We Do
WHAT: Web site
WHO: Greenpeace
WHY: Greenpeace recently relaunched its national Project Hot Seat Campaign, which exerts constant pressure on key congressional candidates to convince them to support smart global warming solutions. We designed this website as part of a comprehensive, branded campaign that supported the overall message, but was customizable enough to reflect each state’s individual geography and vulnerability.
WHAT ELSE: Campaign logo, state-based brochures and stationery
WHAT: Viral web ad
WHO: Farmed and Dangerous Campaign
WHY: The Farmed and Dangerous campaign called us when they wanted to produce a viral spot to post online. We came up with the idea that even a hungry bear wouldn’t eat farmed salmon if they knew what chemicals were in it. Using a scared bystander as spokesperson, we shot this after hours in our local grocery store to save money on production. Also, renting a trained bear was a budget buster, so we talked one of our staff into sporting the dreaded bear suit.
WHAT: Website
WHO: Silicon Valley Community Foundation
WHY: The Silicon Valley Community Foundation recently underwent a giant merger with the Peninsula Community Foundation, an unprecedented partnership that required entirely new branding. We helped the foundation with all aspects of the rebrand in less than three months. The client requested a website that was flexible, simple, and easy to maintain. We think it achieved all three of their objectives.
WHAT: Web ad
WHO: Heritage Forests Campaign
WHY: Most people are blissfully unaware that their favorite spots in the U.S. National Forest are also the favorites of U.S. logging companies. We used images of the conversion from lush woodland to clear-cut space to demonstrate the potential loss to us all and that we all have a hand in saving our forests. Once that chain saw starts it’s hard to watch—and harder to stop.
WHAT: Web ad
WHO: U.S. Public Interest Research Group (USPIRG)
WHY: This flash animation was part of a larger campaign that helped highlight the polluting ways of Atlanta-based energy supplier, Southern Company. The motion graphic of the growing black cloud made a perfect backdrop for the message that we helped USPIRG deliver to the affected population.